How to Land Your First Digital Marketing Internship (Even Without Experience)

Breaking into the digital marketing industry can feel like a daunting task, especially when you’re just starting out.

Internships are often the perfect first step—they give you real-world experience, industry connections, and a chance to apply your skills.

But with competition for internships at an all-time high, how can you stand out from other applicants and secure that all-important first opportunity?

In this article, we’ll guide you through a step-by-step process to land your first digital marketing internship, from building the right skills to acing your applications and interviews.

Step 1: Build Foundational Skills

Before applying for internships, make sure you have a solid understanding of digital marketing basics.

Skills to Focus On:

• Content Creation: Learn how to write compelling social media posts, blogs, and email campaigns.
• SEO Basics: Understand keyword research, on-page optimization, and the importance of search rankings.
• Social Media Management: Familiarize yourself with platforms like Instagram, LinkedIn, and Facebook.
• Analytics: Gain a basic understanding of Google Analytics and how to measure campaign performance.

Pro Tip: Take free courses from reputable platforms like Google Digital Garage, HubSpot Academy, or Coursera to build these skills. Add certifications to your LinkedIn profile to boost credibility.

Step 2: Create a Strong Digital Presence

Employers will often search for you online before making a decision. Your online presence can set you apart if it’s polished and professional.

How to Build Your Presence:

• LinkedIn Profile: Optimize your headline, summary, and skills. Highlight certifications and projects.
• Portfolio: Create a simple online portfolio showcasing mock projects or freelance work (use platforms like Wix or Behance).
• Social Media: Share insights, articles, or content related to digital marketing on your professional social media accounts.

Pro Tip: Share your learnings from certifications or projects on LinkedIn to show your enthusiasm for the field.

Step 3: Network Strategically

Most internships aren’t found on job boards—they’re secured through connections. Networking can be the key to discovering hidden opportunities.

Networking Tips:

• Join Communities: Participate in digital marketing groups on LinkedIn or Facebook.
• Attend Events: Look for virtual webinars or local meetups to meet industry professionals.
• Engage with Content: Comment on posts by marketing professionals to build relationships over time.

Pro Tip: Reach out with a personalized message, such as:
“Hi [Name], I admire your work in digital marketing, especially your recent campaign with [Project/Brand]. As an aspiring marketer, I’d love to learn more about your journey and any advice you have for breaking into the field.”

Step 4: Tailor Your Applications

Generic resumes and cover letters won’t cut it. Tailoring your application to each role shows you’ve done your homework.

How to Tailor Effectively:

• Resume: Highlight relevant skills, certifications, and projects. Use metrics like "Increased social media engagement by 25%."
• Cover Letter: Address the hiring manager directly and explain why you’re passionate about the company and role.
• Application Strategy: Apply to at least 10 internships per week to maximize your chances.

Pro Tip: Use Canva to create visually appealing resumes that stand out to hiring managers.

Step 5: Prepare for Interviews

Your resume gets you in the door, but your interview seals the deal.

Common Interview Questions:

• “Why are you interested in digital marketing?”
• “What’s a recent campaign that impressed you and why?”
• “How would you approach marketing for our company?”

How to Prepare:

• Research the company’s recent campaigns and social media presence.
• Practice your answers with a friend or mentor.
• Prepare questions to ask the interviewer, such as, “What does success look like for interns in this role?”

Step 6: Consider Unconventional Approaches

Sometimes, landing an internship requires thinking outside the box.

Creative Ideas:

• Pitch Your Skills: Reach out to small businesses or startups offering to help them with a marketing challenge.
• Internship Platforms: Use platforms like Handshake, Chegg Internships, or AngelList to find opportunities.
• Show Your Expertise: Create a mock campaign for the company you’re applying to and include it in your application.

Pro Tip: If internships are hard to come by, volunteer your skills for a nonprofit to build experience and credibility.

Real-Life Example

Take inspiration from Mary Ellen Slayter’s story, where she leveraged her content marketing skills to land an internship at a digital agency. Mary built a portfolio of mock projects and used LinkedIn to connect with marketing professionals. This proactive approach helped her secure an internship that launched her career.

For more tips on landing an internship, watch: 

Landing your first digital marketing internship is possible with the right skills, presence, and persistence.

Your journey to a successful career in digital marketing begins now—take that first step!